WWF is the world’s leading independent conservation organisation. Our mission is to create a world where people and wildlife can thrive together.
To achieve our mission, we're finding ways to help transform the future for the world’s wildlife, rivers, forests and seas; pushing for a reduction in carbon emissions that will avoid catastrophic climate change; and pressing for measures to help people live sustainably, within the means of our one planet.
PUTTING NATURE FIRST
Nature is vital. It provides our life-support system. But it’s under threat like never before.
Globally we’re using the planet’s precious resources faster than nature can restore itself. We’re destroying forests, choking the oceans with plastic, decimating wildlife populations, and causing devastating changes to the climate.
So at WWF, we’re fighting to restore thriving habitats and species. To do that, we’re tackling the root causes behind nature’s decline – notably the food system and climate change. And we’re inspiring a global movement of people who’ll help make sure restoring nature is put at the heart of all the decisions we make in our everyday lives – so it becomes politically, socially and economically unacceptable to degrade our planet’s precious natural resources.